Name: Silverback Marketing
Price range: $$$

Question 1

Are the leads really exclusive?

Accepted Answer

Yes. I generate the lead myself and sell it once, to one contractor, in one trade, in one territory. It's never resold, recycled, or quietly handed to a second buyer later. If you get it, nobody else has it.

Question 2

What happens when a lead is junk?

Accepted Answer

Some will be. A homeowner fat-fingers a phone number, or their cousin turns out to do roofs. I'm not going to pretend every lead is gold, and I don't hide the misses behind a returns department. Instead, we look at the real junk rate for your market on the call, and the flat price is set so the cost-per-signed-job math works with it baked in. You're buying a monthly flow of real homeowners, not a lottery ticket per lead.

Question 3

How are you different from Angie’s List or other resellers?

Accepted Answer

They buy leads and resell the same homeowner to six, eight, or ten contractors. I know, because for nine years I was the guy selling to them. I run the ads and build the funnels that make the lead in the first place, so I can afford to sell it once. A reseller can't — their whole model depends on selling it many times.

Question 4

What does a lead cost?

Accepted Answer

Usually around $50, depending on the market. It's a flat fee — no markup, no returns, no credits, no ifs, ands, or buts. Compare that to the aggregators charging $100–$150 for a shared lead they sell six to ten times over. They can only price it that way because they know they'll refund a lot of it — a big share of those leads goes back through the returns process, since a homeowner who takes ten calls in an hour ends up hating everybody. I don't need a returns department, because your lead only ever goes to you.

Question 5

Why is an exclusive lead cheaper than a shared one?

Accepted Answer

Because I make the lead instead of buying it. A reseller has to mark up what they paid, and they have to cover the returns their own model creates. I own the ads and the funnels, so my cost is my cost, and I sell it once at a flat price. You end up paying less per lead and a lot less per signed job — count cost-per-job, that's the number that pays you.

Question 6

Who actually runs my account?

Accepted Answer

Me. There is no team. No account coordinator, no offshore media buyer in Manila, no $6-an-hour Fiverr contractor rewriting your ad copy at 3am. One guy who has spent nine years and hundreds of thousands of leads learning this one thing. You get my number and my calendar.

Question 7

Why isn't your name on the site?

Accepted Answer

On purpose. For nine years my customers were the same aggregators this site takes apart, and I still have business in that world with my name on it. Mixing the two helps nobody. So the site stays unsigned — but you won't be dealing with a mystery. When I text you, you'll know exactly who I am, and you'll have my personal cell before a dollar moves.

Question 8

If you're one person, how do you handle the volume?

Accepted Answer

Because I only do one thing, and I've been doing it since 2017. The machine is already built — the accounts, the creative library, the funnels, the tracking. Adding your territory is a configuration, not a construction project. It also means I cap how many contractors I take. That cap is the product.

Question 9

How many leads will I get?

Accepted Answer

That depends on your trade, your market, and what you can handle. My contractors typically absorb 50–100+ leads a week. I'll scope the real number with you on the call rather than promise you something I haven't verified in your territory.

Question 10

Why won't you work with smaller contractors?

Accepted Answer

Exclusivity only works if the lead actually gets called. If it sits for two hours the homeowner has moved on and I've wasted a good lead. So I take contractors who can work the volume and follow up in minutes. If you're not there yet, I'll tell you straight instead of taking your money.

Question 11

What trades do you serve?

Accepted Answer

Roofing, solar, and windows and doors are my core. I'll look at adjacent home-improvement trades case by case, depending on the market.

Question 12

I've seen ads that look exactly like yours. Are those you?

Accepted Answer

Probably not. Other marketers screenshot my ads and run them word for word — it happens constantly. It never works, because the ad is the smallest part of it. The offer, the funnel, the audience, the bidding, and nine years of knowing which leads are junk before they're delivered are the part they can't copy.

Question 13

How fast can I start?

Accepted Answer

If your territory is open, I can usually have campaigns live within days of us talking, and leads start hitting your phone in real time from there.

More roofing jobs.
Less marketing bullsh*t.

Roofers don't need more "marketing." They need opportunities.

Same industry. Completely different product.

We bring the leads. You close the deals.

We build the machine

We generate demand

You get the opportunity

You close roofs

You've been buying my leads for years. You just didn't know it.

I built the machine.

The industry ran on it.

I sell direct. Once.

Stop counting cost-per-lead. Start counting cost-per-job.

Run your own numbers

Cost per signed job

Nine years of numbers, not a case-study deck.

We turn down most contractors who apply.

50–100+ leads a week

A real sales team

Follow-up in minutes

The things you'd ask us on the phone.

Let's build your lead machine.